“Pink quartz, amethyst, pyrite, malachite, azurite, jade, each possesses a hypnotic beauty. When you hold them in your hands, these precious stones diffuse energy and light, like galaxies. Their crystalline purity and voluptuous opalescence were the departure point for the creation of the Spring Look 2013 for Yves Saint Laurent Beauté. Nature touches me profoundly in all its forms. It produces sublime emotions. It offers me an endless source of inspiration, revealing the force of life, the power of creativity. Nature provides rich colors that I can play with.

And it is through these colors that I express myself. Tensions, contrasts and chromatic clashes: each association of color tells a story, reveals an attitude, a look, expresses an emotion.

Light, movement, vibration, force and seduction: the Saint Laurent woman affirms herself in color. Magnetic colors for Spring 2013.” 

Gems fascinate with their magnetic beauty and their mysterious power of attraction. The Spring Look 2013 is a palette of mineral and crystalline colors,
inspired by the brilliance of precious stones. Audacious, the Saint Laurent woman takes hold of this pure energy and relishes her arty allure. Opalescent complexion, eyes sculpted in quartz and malachite, lips in garnet, topaz or ruby, nails lacquered in jade. For Spring 2013, the YSL woman plays a seductress of multiple facets. She bewitches with the wink of a smoky azurite eyelid. Hypnotic beauty. Temptress, she plays with a clash of colors.

“After an acid pop trend in 2012, the Spring Look 2013 is a return to calm. I wanted a palette of colors in halftones, pastel but intense, fresh and powdery, almost milky. To use as a play of harmonies for a chic Parisian look or contrasted to show-off a rock attitude.”
Lloyd Simmonds

THE LOOK

FACE

Le Teint Touche Éclat B30 Touche Éclat Radiant Touch N° 2 Crème de Blush N° 9

EYES

Y Facettes Palette
Mascara Volume Effet Faux Cils N° 21, Green Emerald

LIPS

Rouge Pur Couture Vernis à Lèvres N° 30, Mauve Fusain

NAILS

The new Pure Chromatics harmony, in its jewel box of fine Y facets, shimmering like the reflections of a thousand sequins, captures the same intensity of light diffused in the prisms of precious gems. At its heart are four mineral essences, radiating energy and iridescence:

Malachite. An intense, profound green. Fluorite. A powdery, iridescent rose. Amethyst. A fresh, smoky violet. Azurite. A metallic, lustrous blue.

EXCLUSIVE TECHNOLOGY

Pure Chromatics. A revolutionary experience challenging preconceived ideas: water does not dilute color but intensifies it, rendering it infinitely vibrant.

Magnetic pigments

Formulated with pure water and no chemical solvents, Pure Chromatics wet & dry eye shadows offer a concentration of nacres and pigments much higher than traditional shadows. This technology infuses color with radiance and purity, exceptional wear and unequaled intensity.

Water, a color catalyst

Pure Chromatics wet & dry eye shadows benefit from a unique manufacturing process: the formula is directly injected in its liquid form, then water evaporates. This process allows a much higher concentration of pigments and nacres for longer wear and greater chromatic intensity.

Art and light

Once wet, the nacres and pigments fuse to create a cream texture. The lamellar pigments lay flat, for optimal light reflection and a mesmerizing, metallic effect. 

PURE CHROMATICS

1 PALETTE,
3 “COUTURE” LOOKS