Posts for July 30th 2012
Fusion Makeup SPF 15
Weightless perfection More than foundation
Ten years ago, Giorgio Armani changed the face of make-up creating Luminous Silk foundation, a lightweight, silky fluid that brings a natural glow. Since then, weightless textures that you can blend and layer indefinitely to enhance your radiance became the signature Armani Glow.
The expectations of women have always been at the heart of Giorgio Armani Beauty Research. The quest for transparency and coverage in a foundation seemed up until now practically unsolvable.
In 2012, after eight years of research, Giorgio Armani Cosmetics introduces a new revolutionary foundation.
More than foundation
An unforgettable and unique texture created by patented Fusion Technology. An ultra-fine oil-pigment suspension that perfects the complexion.
This high slip fluid spreads evenly over skin for a blendable, faultless complexion worthy of a professional make-up artist every time. Maestro instantly ignites skin’s natural luminosity. No make-up feel guaranteed.
“It’s a whole new generation of foundation that feels incredible, looks invisible and makes skin appear luminous every time. Anyone can wear it!!!”. (Linda Cantello, International Make-up Artist for Giorgio Armani Cosmetics)
Fusion make-up Breaking the rules of formulation
The creation of a blendable ultra-thin oil-pigment suspension
Traditional foundations are usually emulsions with water in oil containing fillers; those fillers can produce a visible masking effect. Maestro was created with five out-of-the box principles, delivering a result never seen before:
– a water and powder-free base
– totally non-comodogenic
– 5 time-released oils evaporating gradually
– smart pigment technology
– an easy, fast, fresh and flawless application with an unforgettable sensory feel
The Fusion make-up technology delivers the thinnest color film that blends perfectly and corrects skin imperfections without buildup.
5 oils, an exceptional selection – the perfect alchemy
Oils are necessary for pigments to spread on the skin surface.
Giorgio Armani Cosmetics evaluated the different oils on the criteria of density, volatility, nutrition and blending.
Five volatile, semi-volatile and non-volatile oils have been selected one-by-one to create a precious clear mixture totally miscible presenting a time release action. Evaporating at different rates it provides an optimal combination of application slip and non-greasy feel, but with a moisture and comfort sensation all day long. The volatile “dry-oil” awakens skin with an immediate feeling of freshness, a cushiony oil provides a featherlight, glide-on textural sensation and a perfectly even distribution of the complexion perfecting pigments film.
The non-volatile complex, including extracts of the lotus oil, which has anti-free radical properties and hydrating agents, remains on skin surface.
Maestro vs. traditional foundation
Characteristics of a traditional foundation:
– emulsion – 20% water in 80% oil. Foundation allows for a unified spreading
of the fluid in order to avoid spots of color. BUT:
– highly pigmented: 15% pigments. Pigments are contained in powdery phase that can create a mask effect.
Characteristics of Maestro:
– waterfree oils: 60% time-release translucent, non greasy oils for a fresh feel,
a non-greasy finish and a pure color.
– 11% pigments for skin tone perfection. No powder so no mask effect.
– low surface tension: for the fastest, easiest application.
skin surface perfection due to soft particles selected to provide the thinnest
correcting film and an extraordinary sensory feel.
Observation on an electronic microscope
Fine lines and blemishes blur away in a bare-faced luminosity.
Tested and approved by women
Blends into skin on application: 100%*
Easy to wear, you forget that you are wearing make-up: 100%*
Easy to apply, gives rapid and perfect make-up result every time: 98%* It’s a pleasure to use this make-up product: 95%*
Natural make-up result without make-up feel: 95%*
Drop-by-drop application Made-to-measure coverage
An elliptical shaped bottle and luxurious, black lacquered dropper delivers the fusion make-up drop by drop for custom-controlled make-up application. The liquid, ultra-fine texture immediately blends into the skin on application.
Easy to apply, easy to build, easy to wear. Maestro gives rapid and perfect make-up results every time.
Smart pigment technology with faultproof color result
Just a few shades to fit all skin tones
The Maestro foundation is adapted to all skin tones around the world. The smart pigments are so fine that they fuse with the natural skin color. They are so fine and pure, that the rays of light will not be absorbed on the skin but there is a reflexion of the light, a perfect 360 degrees radiance. It might seem paradoxical that only a few shades are enough to cover the full range of skin tones but it becomes possible with the transparency of Maestro formula.
12 shades are available in USA and 9 in the rest of the world.
A new foundation as light as water, but waterless and perfectly homogeneous for no make-up feel and a moisture sensation.
The Giorgio Armani Maestro Fusion Makeup will be launched at DFS Galleria in Oct 2012. Prices are unavailable as of now.
My next entry will be swatches of this beautiful foundation, and sneak peaks of the preview event we attended last week.
Hope this has been helpful, and thank you for reading.
images and information extracted from press file.