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A place for me to share all my make-up ramblings...enjoy!
September 20, 2009

Shu Uemura Nobura Cream Foundation - my impressions & how I apply it

Hi! This will be a post on how I apply my new cream foundation - the Shu Uemura Nobura foundation.

In the latest collection, Shu Uemura released a new version of the Nobura foundation, which comes in a stick form, which I guess is easier to apply, you just 'draw' the stick all over your face, and then use a brush/ sponge/ fingers to blend everything. But I like the pan form, and besides it is slightly cheaper, and I think more product too.  But I could be wrong.

Here is what the product claims to do, according to the Shu Uemura site:

"Nobara Cream Foundation, formulated to give the instant high coverage of a concealer with the smooth glide of a foundation....Three types of oils, gliding, light and emollient, combine to enhance the foundation’s spreadibility, creaminess and comfort felt when applied to the skin."

The first time I applied the foundation, I used my MAC 109 brush, knowing that it would shed like crazy, and indeed, after that one time of using it, I found a few black hairs IN the product, which I spent another 10 min painstakingly (the following day) trying to pick out the hairs without 'scratching' the foundation surface.  Yes, I am OCD like that. But shedding problem aside, the 109 brush applies this product beautifully.

So, I decided to try another brush the next time.  As you know, I bought the Essence of Beauty brushes, and til now, I have not even used any of them.  I remembered that the set comes with a MAC190 dupe brush... and this is how it looks like.

I am actually amazed at how soft this brush is.  The paddle shape is large enough to spread the foundation, and it is very tapered at the ends, which makes it really soft, and doesn't cause streaks which is what I am worried about, mainly.  The best thing, it doesn't shed all over the cream foundation.  And since the product is so creamy, I can use the other end of the brush to apply the foundation like a concealer.  A very effective dual-ended brush.  The whole set cost me $19.90, but I say for this brush alone, the price tag is worth it.  :)

The coverage isn't as thick as I thought it would be, in a good way.  The finish is quite satin, and soft looking.  In Wayne Goss' video review of this product, he says it photographs very well, and he gave it a 7 out of 10 for amount of coverage if applied on its own, without diluting it with water.   I agree on the coverage.  I supposed I can really layer on the foundation, and make it really thick and opaque, but since I will set the foundation with powder anyway, I see no point in having a thick foundation.

And as you know, I am a firm believer in getting a product which is very pigmented, rather than something light and watered down, which you end up wasting time and money trying to layer and pile on the product to achieve the desired effect.  So I would rather pay for something pigmented, and you just use a little product to achieve the true colors.  This logic applies to things like foundation, blushers and eyeshadows.  :)

So, how much do I like this cream foundation?  Well, I have only used it twice so far, and I think i am quite happy with it. - though I am not going to say right out it is my HG yet---still loyal to my MUFE routine!  While I still love my other foundations, I like having a variety to choose from, depending on my mood and what look I want for the day.  I have used Shu Uemura's powder foundation before, but somehow the product doesn't sit on my face very well, and looks cakey on my skin, which is surprising, as all their powder products are supposed to be very finely milled, and should blend into the skin perfectly.  I think in this aspect, the cream foundation beats the powder ones hands down, IMO.

Now, for a couple of pictures in which I am wearing the cream foundation.  I think I like how it turns out in the pictures.  Very natural, and looks flawless, though we all know I have all that bumps and stuff on my face, esp the forehead, but the rest of the face is turning out  nicely.

That's all, and thanks for reading yet another rambling post!

posted by

I am glad you like the Essence of Beauty brush, now i am definitely going to get the face set lol. I was waiting to hear what you thought of it and whether it was worth it. I HATE when a brush sheds.

And yes the foundation looks very natural.

posted by

Hmmm I think I want that brush. I've already got two foundation brushes, but hey... who can't use more brushes?

Your application is flawless as usual - that first picture is especially stunning!

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My name is Sophia!


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Reviews: Foundations

Click to check out my foundation reviews

2011 Foundations & Powder Overview

2009 Foundations Overview

2009 Liquid Foundations Overview

Estee Lauder Double Wear

Shu Uemura Mousse Foundation

Shu Uemura Nobura Cream Foundation

Chanel Vitalumiere Aqua

Clarins Hydra Luminious Powder Foundation

Chanel CC Cream

Clarins Extra Firming Foundation

Cle de Peau BEAUTE Silky Cream & Concealer

Clé de Peau BEAUTÉ Brightening Base & Powder Foundation

Clarins Skin Illusion Foundation

DiorSnow Base Routine

Giorgio Armani Maestro Foundation

Giorgio Armani Face Fabric

Illamasqua Skinbase

Kevyn Aucoin Sensual Skin Enhancer

MUFE Mat Velvet+

MUFE HD Foundation & Powder

Lancome Teint Miracle Liquid Foundation

Lancome Maqui Miracle Compact Foundation

Lancome Mat Miracle 24H Foundation

Lancome UV Shield BB Creme

Lancome Regenerie Eclat Multi Lift CC Cream

Laura Mercier Overview

Maybelline Pure Mineral Liquid Foundation

Maquillage Long Lasting Cream Stick foundation

Maquillage Esscence Rich White Liquid UV foundation

Maquillage Multi Base BB & True Powdery UV foundation

NARS Sheer Glow

NARS Sheer Glow [Revisited]

Rachel K BB Cream

Shiseido Sheer & Perfect Foundation 

Shiseido Natural Finish Cream Concealer 

Shiseido Radiant Lifting Foundation

Shu Uemura Smooth Fit Liquid Foundation

Shu Uemura Mousse Foundation

Shu Uemura Instant Radiant Base

SUQQU Frame Fix Lasting Pact Foundation

Tom Ford Traceless Liquid Foundation

Clinique Age Defense BB Cream

Dior Capture Totale UV Base 

Bobbi Brown BB Cream

Freshel BB Cream

Laneige Snow BB Cushion

Ettusais Mineral BB Cream

Ettusais Quick Fix Powder

ZA True White Liquid Foundation



About Me

My name is Sophia, and I am in my early 30s. I am from Singapore and I am the sole writer of this blog.

About this Blog

I started this blog in 2006, I like to use a wide range of brands though I seem to have a growing preference for higher-end brands in recent years. I also like to share interesting things I have come across about makeup and beauty.

Currently The Makeup Blogette receives 39,000 unique views monthly or 2,238,932 views and counting.

My Makeup Style

I like classic looks (neutral tones on eyes, anything goes for lips & cheeks), though occasionally I try out dramatic/ statement looks.  I believe that a flawless base is the key to achieving great makeup looks.  I also believe that if you don't have great skin to start with, fake it with a good foundation routine, and even greater skincare.  I am currently loving Clarins & Lancome skincare products, and Vichy NormaDerm for tackling with breakouts.

What Cameras do I use?

Most of the pictures you see in post 2010 entries are taken with my Canon G-11.  Previously I was using Canon Ixus 80.  I do post some pictures which are taken with my iphone4 which I will state in that particular entry.  I have stopped watermarking my pictures as of 2011, because I think watermarks are ugly in general, and does not prevent people from stealing my pictures if they wish to.  I just take it as a compliment that my pictures are even worth stealing in the first place. I might look into getting a Canon EOS next year, not just for blogging purposes, but I also like photography in general.

My Favourite Makeup Brand(s)

It is hard to name just one, but I like NARS, Chanel, Illamasqua and the ocasional Guerlain, Dior & Urban Decay item.  I own quite a stash of MAC items, but recently I have stopped catching up with their collections, and I much prefer to splurge on a few really outstanding items.

Where to find me

Twitter (link button above!)  Email (stated above!)  Instagram (makeup_blogette)

I have no official Facebook fan page, and currently have no intention to start one at all.  The Makeup Blogette remains my personal hobby and property, so as such, I don't believe in having a Facebook fanpage for it.

Final Disclaimer

I bought/ paid for all of the products mentioned in this blog. I am not affliated to any company. If certain products are sent to me for review purposes, I will say so and express my honest opinions about them. In any case, I will only review and showcase the products which I have personally tried and tested, and enjoy using. I do not get paid to review anything.

No ads, no paid links etc please.  I am in charge of all content and pictures here.

I am not a makeup artist, nor do I have any professional training in makeup.




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