Shiseido will launch a new sun protector this summer - the Perfect UV Protector SPF50 PA+++
What it is:
A very water resistant sun protection lotion that provides reliable defense aganist UV rays while offering skincare benefits. Ideal for face and body, and espcially formulated for strong sunlight conditions.
- Protects skin from UVA/UVB rays and helps reduce signs of photo-aging with exclusive Super-Veil UV 360 technology
- Formulated with Profense CEL, a complex of ingredients that inhibits enzyme activity and damage to cells and DNA factors linked to the formation of wrinkles and dark spots.
- Contains Thiotaurine and Rose Apple Leaf Extract, proven to counteract oxidation.
- Absorbs quickly and feels comfortable on the skin.
- Promotes a smoother application of foundation and lasting makeup finish.
- Perspiration Resistant.
- Shake well before use.
- Before sun exposure, apply a generous amount of lotion evenly to face and body
- When using on face, apply at the end of daily skincare process
- To remove, rinse off thoroughly using regular cleanser
Shiseido's existing Multi-Defense UV protector is meant for face usage, while this new one is for both face and body (it comes in a large size 50ml compared to 30ml)
In the pic above:
Urban Environment UV protection cream plus SPF50 UVA [for face and body]
Urban Environment UV protection cream SPF30 UVA [for face and body]
Multi Defense UV protector SPF50 PA+++ [for face]
Perfect UV protector SPF50 PA+++ [for face and body]
Did you know?
- The first sunscreen in Japan was launched by Shiseido in 1923.
- Shiseido launched the first product with SPF indication in Japan.
- Shiseido contributed greatly to the development of international SPF standard by proposing the concept of SPF measurement system using artificial sunlight.
- Shiseido was also the first in the world to launch sunscreen with UVA proection 'Intercept' in 1986.
- PA protection levels were indicated on Shiseido products since 1996, but in Europe, they did not indicate UVA protection until 2008.
Photos & swatches:
the consistency is very light, and gives a smooth finish to the skin
make it a great base for under your makeup too
That's all, and thank you for reading.