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May 03, 2012

NEW MUFE Aqua Shadows [Information & Step by Step Application Tips]

Available from June 2012

The iconic MAKE UP FOR EVER range continues its adventure with a new pencil that glides over the eyelids. New instant application for flawless results.

“Pencils, pencils!” that’s what all my clients are requesting. They are so easy to use and so effective, with creamy textures and above all, a unique shade range. To make life even easier for all busy women, this year I have created AQUA SHADOW, a jumbo pencil that is even creamier and easy to apply, with shimmering and matte shades for more sophisticated results. Makeup artists are also requesting them, especially those who only have a few moments to create dynamic, colorful makeup at fashion shows. They are perfect for backstage and for the everyday lives of modern and dynamic women. - Dany Sanz

Aqua Shadow is a waterproof eye shadow pencil with extra colored pigments and long-lasting hold, containing a generous jumbo tip. Its polished black body is finished off with a band colored with each shade and a matching cap. Aqua Shadow is so handy; it can be slipped into a purse, beach bag or makeup artist’s case. It is both waterproof and long-lasting, resists seawater, chlorinated water and rubbing. Aqua Shadow brightens and intensifies the eyes in 3 seconds flat. And for the pros, this is the promise of fast results that withstand the extreme conditions of the stage or the heat of fashion shows.


Aqua Shadow dresses the eyes in natural, intense and irresistible colors. With its large tip and creamy texture, it can be applied in a single stroke, leaving behind exactly the right amount of product. Its unprecedented texture quickly covers the eyelid; it stays perfectly in place and does not highlight skin creases. Its buildable coverage enables natural as well as sophisticated makeup results, and it is easily blended with the fingertips.


Aqua Shadow comes in 12 unique shades:

7 shimmering nude hues (Pearly Taupe, Pearly Copper, Pearly Pink, Pearly Peach, Pearly Beige, Pearly Pink Beige, Pearly White)

5 matte shades (Matte Black, Matte Brown, Matte Taupe Grey, Matte Navy Blue, Matte Green ) for easy smoky eyes.

Step by Step Application from the Professionals - 3 looks to suit every woman


Application: Apply Aqua Shadow 22E pencil from the inner corner to the middle of the upper eyelid.

Tip: If the eyelid is oily, to achieve a longer hold, apply Eye Prime or a veil of powder before Aqua Shadow.

Application: Apply  Aqua Shadow 2E from the outer corner to the middle of the eyelid.

Application: Blend the two colors together using the Brush 14S with forward and backward movements from the outer corner toward the inner corner of the eye. The colors must be blended into the skin, slightly above the eyelid crease. Blend quickly before the texture dries.

Tip: For a more sophisticated effect, apply Diamond Powder over the Aqua Shadows before the texture dries so that it can adhere more easily.

Products used: Brush 14S.

Application: For a highlighting effect, apply Aqua Shadow 28E to the inner corner of the eye, then blend in the color using the Brush 5N.

Application: Apply the same color on the brow bone to highlight. Then blend in with the Brush 5N.

Application: Draw a line along the upper lashes using  Aqua Eyes 2L, not forgetting to apply color between the lashes for maximum intensity (for a softer result, blend the Aqua Eyes pencil using the brush 2S).

Tip: For a more sophisticated look, draw a line along the lower lashes and color the waterline.

Application: Apply Aqua Smoky Lash mascara. For an intense result, repeat the application.

Tip: Comb the eyebrows using an eyelash brush to perfect the makeup result.


Application: Apply Aqua Shadow 28E Beige directly onto the upper eyelid starting from the lash line and working up to the brow bone to create a highlighting effect.

Tip: Apply the pencil to the closed eyelid and wait for the texture to dry before opening the eye.

Application: Apply Aqua Shadow 20E Taupe to the crease of the eyelid without defining the outer corner (open banana) and then blend it toward the top using the Brush 14S with forward and backward movements from the outer corner to the inner corner of the eye. Blend quickly before the texture dries.

Tip: In order to find the right place to apply the product, look straight ahead and mark the folds using the eye pencil. Then close the eyes and draw in the eyelid crease in a half-moon shape.

Application: Draw along the upper lash line with Aqua Shadow 6E Navy Blue, making sure that the lead is well sharpened. Then blend in the color using the Brush 2S starting from the outer corner working toward the inner corner to achieve a smoky finish. Do not forget to apply color between the lashes for maximum intensity.

Tip: For a finer line and wider color selection, use Aqua Eyes.

Application: Draw along the lower lash line and color in the rim for a more intense result.

Application: Finish by applying Aqua Smoky Lash mascara. For an intense result, repeat the application.

Tip: Comb the eyebrows using an eyelash brush to perfect the makeup result.


Application: Apply a thick line of Aqua Shadow 0E pencil along the upper lash line, starting from the inner corner and working toward the outer corner. Do not forget to apply the color between the lashes and on the inner rim for maximum intensity.

Tip: Select the eye contour cream carefully, because a texture that is too oily may make application difficult and reduce the hold of the product.

Products used: Aqua Shadow 0E.

Application: Blend quickly upward using the fingertip in the crease of the eyelids, using forward and backward sweeping movements from the outer corner to the inner corner. Make sure to finish before the texture is dry.

Application: Blend quickly upward toward the crease of the eyelid, using forward and backward sweeping movements from the outer corner to the inner corner using the Brush 14S. Make sure to finish before the texture is dry.

Products used: Brushes 5N or 14S.

Application: Apply a line of Aqua Shadow 30E juxtaposed with Aqua Shadow 0E and blend the colors together using the Brush 14S. Ensure that the two colors are well blended. Apply Aqua Shadow 30E to the brow bone for a highlight effect. Then blend in using the Brush 5N.

Tip: To intensify the makeup, apply Eye Shadows or Star Powders to the shadow filed.

Products used: Aqua Shadow 30E  / Brushes 14S or 5N.

Application: Apply Aqua Shadow 0E to the inner rim to add depth to the eyes. Draw a line along the lower lashes, starting in the outer corner and working toward the inner corner, blend downward using the Brush 2S.

Tip: To achieve a finer line or to achieve a very wide range of colors, apply Aqua Eyes pencils.

Products used: Aqua Shadow 0E  / Brush 2S.

Application: Finish with a generous application of Aqua Smoky Lash mascara. For an intense result, repeat the application.

Tip: For an intense look, fix on false eyelashes before applying the mascara.

Products used: Mascara Aqua Smoky Lash.


Images and information extract from press file.

Swatches, review & LOTDs will be coming up in subsequent entries.  Stay tuned.


Thank you for reading. :)



  1. natassjaz's picture natassjaz reblogged this to Welcome to the Fab life. and added:
    Reblogged via Makeup Blogette's site because this is AMAZING
posted by

i'm loving the new layout! clean and sleek! and the MUFE pencils look great!


@shimmerpole - thank you!! :) and the pencils not only look great, they feel great too! :)

posted by

omg these are amazing! im so gona spend my Sephora Voucher on this!

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My name is Sophia!


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Reviews: Foundations

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2011 Foundations & Powder Overview

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Estee Lauder Double Wear

Shu Uemura Mousse Foundation

Shu Uemura Nobura Cream Foundation

Chanel Vitalumiere Aqua

Clarins Hydra Luminious Powder Foundation

Chanel CC Cream

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Cle de Peau BEAUTE Silky Cream & Concealer

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DiorSnow Base Routine

Giorgio Armani Maestro Foundation

Giorgio Armani Face Fabric

Illamasqua Skinbase

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MUFE Mat Velvet+

MUFE HD Foundation & Powder

Lancome Teint Miracle Liquid Foundation

Lancome Maqui Miracle Compact Foundation

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Laura Mercier Overview

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SUQQU Frame Fix Lasting Pact Foundation

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Clinique Age Defense BB Cream

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About Me

My name is Sophia, and I am in my early 30s. I am from Singapore and I am the sole writer of this blog.

About this Blog

I started this blog in 2006, I like to use a wide range of brands though I seem to have a growing preference for higher-end brands in recent years. I also like to share interesting things I have come across about makeup and beauty.

Currently The Makeup Blogette receives 39,000 unique views monthly or 2,238,932 views and counting.

My Makeup Style

I like classic looks (neutral tones on eyes, anything goes for lips & cheeks), though occasionally I try out dramatic/ statement looks.  I believe that a flawless base is the key to achieving great makeup looks.  I also believe that if you don't have great skin to start with, fake it with a good foundation routine, and even greater skincare.  I am currently loving Clarins & Lancome skincare products, and Vichy NormaDerm for tackling with breakouts.

What Cameras do I use?

Most of the pictures you see in post 2010 entries are taken with my Canon G-11.  Previously I was using Canon Ixus 80.  I do post some pictures which are taken with my iphone4 which I will state in that particular entry.  I have stopped watermarking my pictures as of 2011, because I think watermarks are ugly in general, and does not prevent people from stealing my pictures if they wish to.  I just take it as a compliment that my pictures are even worth stealing in the first place. I might look into getting a Canon EOS next year, not just for blogging purposes, but I also like photography in general.

My Favourite Makeup Brand(s)

It is hard to name just one, but I like NARS, Chanel, Illamasqua and the ocasional Guerlain, Dior & Urban Decay item.  I own quite a stash of MAC items, but recently I have stopped catching up with their collections, and I much prefer to splurge on a few really outstanding items.

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I have no official Facebook fan page, and currently have no intention to start one at all.  The Makeup Blogette remains my personal hobby and property, so as such, I don't believe in having a Facebook fanpage for it.

Final Disclaimer

I bought/ paid for all of the products mentioned in this blog. I am not affliated to any company. If certain products are sent to me for review purposes, I will say so and express my honest opinions about them. In any case, I will only review and showcase the products which I have personally tried and tested, and enjoy using. I do not get paid to review anything.

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I am not a makeup artist, nor do I have any professional training in makeup.




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