This Fall, Clinique plays up our desire for the alluring with its latest, limited edition color collection of sensously seductive shades, The New Black. The collection is inspired by Black Honey, a unique Clinique colour that works as one universal shade for the eyes, lips and cheeks that is flattering on all skin tones.

Ultra wearable for a completely feminine look, The New Black is versatile, easily transforming a fresh day-time to a sultry evening look.  As part of Clinique's philosophy of offering a custom-fit beauty experience, The New Black's range of colors are buildable so you can wear them together or separately as you please.

Black Honey was unveiled in 1971 as Clinique's new lip gloss shade, and it took the market by storm and quickly gathered a strong cult following.  It is like NARS Orgasm shade, if you want to think of a more recent equivalent, or Chanel's Dragon, etc etc.  Rarely can one shade of colour, the iconic Clinique berry shade, appear so different on everyone, yet flattering on all.  The colour was an instant success and women swarmed to Clinique counters for their dose of Black Honey.

In 1989, when Black Honey was later launched as an Almost Lipstick, no one could have guessed the incredible impact it would have.  Since then, legions of devoted women have been stuck on Black Honey.  It has become a serious cult favourite that quickly evolved into an unforgettable modern classic.

The New Black collection consists of three products, that promises scrumptious texture, and versatility that will leave you reaching for this highly covetable collection time and again, be it a weekend date or boardroom meeting.   All products are limited edition, in the Black Honey hue.

Colour Surge Eye Shadow Quad  S$57

For an eye-opening experience like no other, the Colour Surge Eye Shadow Quad plays up your peepers beautifully, defining your features.  Any women will be drawn to his eye shadow that is functional, yet utterly extravagant in effect.  Infused with superb colour pigments and unsurpassed textures, this eyeshadow quad is a breeze to apply and will smoothly take you from day to night.

Gradient Powder Blusher  S$53

Sublty illuminating your complexion with a natural glow and radiance, the Gradient Powder Blusher works like a velvet dream.  This ultra-wearable limited edition palette promises a soft, perfected finish.  Blending flawlessly into the skin, this perfect palette compliments a whole range of skin tones.

Superbalm Moisturising Gloss  S$26

Shiny, delectable colour meets comfort and protection in this lip-lover's treat from Clinique.  Superbalm Moisturising Gloss in Black Honey looks deceptively black but tints your lips with a pretty berry stain.  Combining a moisture-rich gloss with all the Clinique treatment benefits found in the original Superbalm Tinted Lip Treatment, Superbalm Moisurising Gloss conditions, protects and rejuvenates lips while delivering color impact, lasting wear and an irresistible sheen.

The New Black Collection from Clinique will be available form 5 August 2011 at all Clinique Counters islandwide.

The beauty editors, press, several bloggers including myself were at the exclusive launch party of The New Black collection yesterday, more information on what went on in a later entry.   Stay tuned!