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October 14, 2013

Living Proof Launching at Sephora Singapore

Our story

“Living Proof is built around the scientific principle I’ve always believed in: that if you can find the root cause of the problem, you can solve it.”

– Dr. Robert Langer, Living Proof founding scientist

At Living Proof, we challenge conventional wisdom and approach problems differently. Founded by Dr. Bob Langer (an MIT institute professor and one of history’s most decorated scientists), expert stylists, and venture capital firm Polaris Venture Partners, we invent and patent breakthrough technologies to solve the world’s toughest beauty solutions.

Headquartered in Cambridge, Massachusetts in the heart of biotech, we bring together scientists from a diverse spectrum of disciplines from Biotech and Pharma, including cancer biology, chemical engineering, polymer science, organic chemistry, materials science, and pharmacology.

As the founding scientist of Living Proof, it was Dr. Langer’s analysis and insight of existing beauty products that revealed the extent to which the industry relied upon outdated technologies and frequent use of similar ingredients only to yield insufficient results for consumers. Dr. Langer believed that he could leverage his technologies at MIT to not only disrupt the status quo of the beauty industry but also deliver innovative beauty solutions that would keep their promises and genuinely deliver results.

By using technologies from outside the beauty industry, Dr. Langer and the Living Proof scientific team were able to invent new molecules that led to the development of No Frizz featuring the biggest breakthrough in anti-frizz technology in 30 years and the creation of entirely new categories in hair care with inventions like Prime Style Extender which promises to preserve hair styles for up to 2x longer.

<span>At Living Proof, we believe that beauty and brains are the best formula. In October 2012, Jennifer Aniston joined Living Proof as co-owner and haircare spokesperson. Her longtime hairdresser, Chris McMillan, joined as Living Proof Celebrity Stylist, rounding out a group of illustrious stylists from the editorial, celebrity, and salon disciplines. 

<strong>Products Range


LIVING PROOF FULL: BODY AND VOLUME THAT LASTS 5X LONGER Proprietary technology based on research from MIT creates microscopic pattern of thickening dots, making hair look and feel more full

Flat, limp, lifeless hair is a significant concern for many women – it’s the result of each strand being so smooth and fine that they lay flat, one strand on top of the other. Any woman that suffers from this hair type knows what she’s up against – hair barely responds to styling and gets easily weighed down by dirt, oil, and styling product build-up. 

The collection:  All of the products in this award-winning collection are silicone- and oil-free and safe for color and chemically treated hair. 


Full Shampoo

  • Sulfate-free 
  • Removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

Full Conditioner

  • Detangles and conditions hair weightlessly
  • Formulated specifically to care for fine, thin or lifeless hair
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

Full Thickening Cream

  • Long lasting and revivable
  • Light conditioning
  • $26 (3.7 oz)

Full Thickening Mousse

  • Long lasting and revivable
  • Light hold
  • $26 (5 oz)

Full Root Lifting Spray

  • Gives lift and height
  • Results last all day
  • $26 (5.5 oz)    



Proprietary technology blocks humidity 70% better than silicones, the most commonly used frizz-fighter

Plenty of products claim to fight frizz yet none of them fully live up to their promise. Why? In examining all the products on the market that claimed to guard against humidity and frizz, the scientists at Living Proof discovered something curious they all contained the same key ingredients to fight frizz, silicones and oils. In 30 years, there had been little to no innovation when it came to battling humidity. No wonder women weren’t happy with their hair. 

The No Frizz collection: All of the products in this award-winning collection are silicone- and oil-free and safe for color and chemically treated hair. 

No Frizz Shampoo

  • Sulfate-free
  • Removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

No Frizz Shampoo

  • Makes hair more smooth and manageable
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

No Frizz Leave-In Conditioner

  • Nourishes and adds moisture
  • Detangles
  • Tames frizz and smooths flyaway
  • $24 (4 oz)

No Frizz Weightless Styling Spray

  • Lightweight oil-free, silicone-free spray that blocks frizz
  • Well-suited for fine hair
  •  Apply liberally to damp hair before styling
  • Available in two sizes: $36 (6.7 oz), $26 (3.4oz)

    No Frizz Nourishing Styling Cream

  • Weightlessly blocks humidity
  • Nourishes and conditions
  • Apply liberally to damp hair before styling

Style meets treat in one powerful solution offering
the 5 benefits needed for a perfect hair day, every day.

The Living Proof scientists have a simple mission: to use advanced biotechnologies to deliver more good hair days. But what does a perfect hair day even look like? Women surveyed repeatedly named the same 5 elements: smoothness, volume, conditioning, fighting breakage and damage, and shine. And for most women, these elements never come together they have to choose between products for styling their hair and treating it. 

Introducing Living Proof Perfect Hair Day (PHD), a 5-in-1 Styling Treatment that delivers all the benefits you need for a perfect hair day. For the first time, you can have the conditioning and reparative benefits of your favorite treatment product along with the smoothness and volume you get from a styler. In fact, women who used Living Proof PHD Styling Treatment saw a 69% reduction in breakage compared to untreated hair, and 80% of women said it gave an ideal balance of volume and smooth. 


Silicone & Oil-Free Instant Solution to Break the Cycle Damage Hair is 20x More Resistant to Breakage 

The collection

All of the products in this award-winning collection are silicone- and oil-free and safe for color and chemically treated hair.

Restore Shampoo

  • Sulfate-free, silicone & oil-free
  • Lather-rich formula removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

Restore Conditioner

  • For everyday, silicone and oil-free conditioning of dry or damaged hair that helps keep hair cleaner, longer while reducing the need to shampoo and style as frequently
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

Restore Mask Treatment

  • Protects hair from up to 95% breakage with one use weekly
  • Silicone and oil-free treatment that corrects and protects each strand weightlessly,increasing strength, manageability and shine without heavy, greasy residue
  • Available in 3 sizes: $28 (4 oz), $42 (8 oz)

Restore Revitalizing Spray

  • Ultra-lightweight revitalizing spray for use on wet and dry hair that instantly polishes and perfects dry or damaged hair while also defending against heat and UV damage
  • Applied to dry hair, Restore Revitalizing Spray protects against UV protection for up to 12 hours
  • $26 (5.5 oz)

Restore Targeted Repair Cream

  • Lightweight, leave-in cream for use on wet and dry hair that instantly adds shine, smoothes cuticles and repairs split ends
  • Offers 93% protection from breakage and protects hair from the damage of styling and harmful UV ray
  • $28 (4 oz)

Restore Recovery Regimen ($38)

  • For intensive hair repair and superior strengthening of extremely damaged, over- processed hair
  • Use once per day for extremely damaged hair, or once per week for moderate damage



Proprietary technology gives you straight, smooth hair without build-up or residue 

Women who want a straight style often go to great lengths for their hair sometimes resorting to products that are damaging to their hair or carry health risks. Frankly, we believe that smooth hair shouldn’t come with a health warning. Enter: Straight.

The Straight solution
Living Proof scientists developed Straight, by creating an aerosolized version of OFPMA, their patented and proprietary humidity-blocking molecule. Straight is optimized to style wet hair, as well as to apply on dry hair to extend and protect the style for as long as you want.

  • Can be applied to wet hair to style straight with sleekness, smoothness and shine

  • Complete humidity protection, so hair won’t revert back to waves or curls

  • Anti-build up: no oils, silicones or resins, so reapplication to dry hair won’t make hair greasy or limp

  • OFPMA also repels dirt and oil, so you can go longer between shampoos

  • Straight is safe, contains no toxic chemicals, and will not damage hair 


Where cutting-edge style meetings cutting-edge science

Bringing together leading trendsetters in celebrity and editorial hairstyling with its team of world-class scientists, Living Proof has developed the next generation of high-performance styling products that combine cutting-edge science with cutting-edge style.

Living Proof’s Style Lab Collection is pushing the evolution of styling forward by combining the brand’s patented technologies with the creative vision of the Living Proof Style Team, a collective powerhouse that includes Ward Stegerhoek, Living Proof co-founder and editorial stylist; Mitch DeRosa, Living Proof co-founder, stylist and salon owner; Chris McMillan, Living Proof celebrity hairdresser; and Tim Rogers, Living Proof creative director and stylist. 



Website: livingproof.com
Facebook: facebook.com/livingproofinc Twitter: @livingproof
Pinterest: pinterest.com/livingproofinc 



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My name is Sophia!


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Reviews: Foundations

Click to check out my foundation reviews

2011 Foundations & Powder Overview

2009 Foundations Overview

2009 Liquid Foundations Overview

Estee Lauder Double Wear

Shu Uemura Mousse Foundation

Shu Uemura Nobura Cream Foundation

Chanel Vitalumiere Aqua

Clarins Hydra Luminious Powder Foundation

Chanel CC Cream

Clarins Extra Firming Foundation

Cle de Peau BEAUTE Silky Cream & Concealer

Clé de Peau BEAUTÉ Brightening Base & Powder Foundation

Clarins Skin Illusion Foundation

DiorSnow Base Routine

Giorgio Armani Maestro Foundation

Giorgio Armani Face Fabric

Illamasqua Skinbase

Kevyn Aucoin Sensual Skin Enhancer

MUFE Mat Velvet+

MUFE HD Foundation & Powder

Lancome Teint Miracle Liquid Foundation

Lancome Maqui Miracle Compact Foundation

Lancome Mat Miracle 24H Foundation

Lancome UV Shield BB Creme

Lancome Regenerie Eclat Multi Lift CC Cream

Laura Mercier Overview

Maybelline Pure Mineral Liquid Foundation

Maquillage Long Lasting Cream Stick foundation

Maquillage Esscence Rich White Liquid UV foundation

Maquillage Multi Base BB & True Powdery UV foundation

NARS Sheer Glow

NARS Sheer Glow [Revisited]

Rachel K BB Cream

Shiseido Sheer & Perfect Foundation 

Shiseido Natural Finish Cream Concealer 

Shiseido Radiant Lifting Foundation

Shu Uemura Smooth Fit Liquid Foundation

Shu Uemura Mousse Foundation

Shu Uemura Instant Radiant Base

SUQQU Frame Fix Lasting Pact Foundation

Tom Ford Traceless Liquid Foundation

Clinique Age Defense BB Cream

Dior Capture Totale UV Base 

Bobbi Brown BB Cream

Freshel BB Cream

Laneige Snow BB Cushion

Ettusais Mineral BB Cream

Ettusais Quick Fix Powder

ZA True White Liquid Foundation



About Me

My name is Sophia, and I am in my early 30s. I am from Singapore and I am the sole writer of this blog.

About this Blog

I started this blog in 2006, I like to use a wide range of brands though I seem to have a growing preference for higher-end brands in recent years. I also like to share interesting things I have come across about makeup and beauty.

Currently The Makeup Blogette receives 39,000 unique views monthly or 2,238,932 views and counting.

My Makeup Style

I like classic looks (neutral tones on eyes, anything goes for lips & cheeks), though occasionally I try out dramatic/ statement looks.  I believe that a flawless base is the key to achieving great makeup looks.  I also believe that if you don't have great skin to start with, fake it with a good foundation routine, and even greater skincare.  I am currently loving Clarins & Lancome skincare products, and Vichy NormaDerm for tackling with breakouts.

What Cameras do I use?

Most of the pictures you see in post 2010 entries are taken with my Canon G-11.  Previously I was using Canon Ixus 80.  I do post some pictures which are taken with my iphone4 which I will state in that particular entry.  I have stopped watermarking my pictures as of 2011, because I think watermarks are ugly in general, and does not prevent people from stealing my pictures if they wish to.  I just take it as a compliment that my pictures are even worth stealing in the first place. I might look into getting a Canon EOS next year, not just for blogging purposes, but I also like photography in general.

My Favourite Makeup Brand(s)

It is hard to name just one, but I like NARS, Chanel, Illamasqua and the ocasional Guerlain, Dior & Urban Decay item.  I own quite a stash of MAC items, but recently I have stopped catching up with their collections, and I much prefer to splurge on a few really outstanding items.

Where to find me

Twitter (link button above!)  Email (stated above!)  Instagram (makeup_blogette)

I have no official Facebook fan page, and currently have no intention to start one at all.  The Makeup Blogette remains my personal hobby and property, so as such, I don't believe in having a Facebook fanpage for it.

Final Disclaimer

I bought/ paid for all of the products mentioned in this blog. I am not affliated to any company. If certain products are sent to me for review purposes, I will say so and express my honest opinions about them. In any case, I will only review and showcase the products which I have personally tried and tested, and enjoy using. I do not get paid to review anything.

No ads, no paid links etc please.  I am in charge of all content and pictures here.

I am not a makeup artist, nor do I have any professional training in makeup.




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