
NOTE: I have been using selected products from the KMS FREESHAPE RANGE for the past month, and before I post my actual review, I will be sharing the official & technical information regarding this brand first.
KMS California (www.kmscalifornia.com)
KMS California is a recognized leader in the professional salon industry for its selection of shampoos, conditioners, treatments, styling and finishing products. Named after its founders Kornfield, Mazzotta & Smith, KMS was started in 1976 in Northern California to develop the highest standard of innovative professional salon products that enrich and simplify the lives of both stylists and customers alike.
MEET THE NEW KMS CALIFORNIA
Transform your hair with the NEW FREESHAPE line from KMS
Singapore, October 2011 – The rumours are true: we had a little work done. More than just a little tune up, we had our very own extreme makeover. And our face-lift is so much more than skin deep – we had a total attitude adjustment.
An international leader in professional hair care and hairstyling, the new KMS California comes in a bold new look that reflects our fresh new attitude as part of our global transformation.
Inspired by the intriguing, colourful diversity of people and their distinct expressions of style, we created a soft touch packaging in modern, sleek bodies and a bold, contrasting colour palette. A little edgy, a little sexy and very user-friendly, our new design still delivers the exceptional product performance and quality that KMS was founded upon.

What We Are About // Discover, Embrace and Express YOUR Style
At KMS, we are obsessed with style discovery and expression. And that is the core concept of our new global campaign – Freedom of Style – where we create a platform for individuals to discover, be inspired to create, and showcase their own unique style with a focus on hair.
No matter what your style may be, KMS offers nine unique product lines – six style-oriented and three solution-oriented – to help you create any look you want, from start to finish.

The New FREESHAPE Line // For Endless, Long-Lasting Style Transformations
Straight hair longing to be curly? Curly hair wishing to be straight? Lifeless hair craving for volume? Frizzy hair yearning to be smooth?
Now you can with our latest innovation, FREESHAPE, for the freedom to create unlimited, long-lasting transformations with hot styling tools.
FREESHAPE gives you re-style ability without the use of shampoo, letting you effortlessly change the style as many times as you want. Styles last up until the next wash.
What makes FREESHAPE so unique is our new and innovative thermopolymer technology. This ground-breaking technology provides shorter styling time, more effective shaping and longer lasting styles that won’t drop or fall out. Unlike conventional polymers, our thermopolymer is extremely flexible, allowing for a natural, lightweight and touchable feel. Hair is never left feeling hard, brittle or sticky.
From the FREESHAPE shampoo which primes hair for heat styling to the hot flex spray for flexible shaping and elastic hold, the FREESHAPE line is formulated to provide essential heat protection to guard hair against heat damage. It contains natural Rhodiola Watermint, known for its thermal stress protection and its cooling and refreshing properties.
What We Do Best // Creating Unparalleled Product Performance
Our long-standing formula philosophy involves fusing the best of both worlds: technology and nature.
The powerful fusion of patented technology and native natural ingredients – from eucalyptus and cinnamon in the ADDVOLUME line to fennel and rosemary in the HEADREMEDY line, creates unparalleled product performance in every style.
Termed TechnologyNature, our products are infused with penetration enhancers and active ingredients to reconstruct hair from the inside out. Hair is regenerated from the deepest internal layers to the cuticle, repairing internal hair damage while smoothing and sealing the hair surface.

The complete FREESHAPE Range & Fact Sheet [Click on pic to view full size]
Products which I will be reviewing:



A picture after the very first time I used both the shampoo & deep conditioner - I just quickly blew dry my hair, no combing, and no styling at all. This pic was probably from way back in December. PRETTY AMAZING.

Stay tuned for my review.
Thanks for reading!
p/s featured KMS products were given to me for consideration.




















































































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